Hi.
I’m a creative director with a passion for earned ideas that get people talking.
I’m a creative director with a passion for earned ideas that get people talking.
What Fuels You?
For many athletes it’s drive, ambition, nutrition, and of course, their dogs. Purina Pro Plan offers excellent nutrition for dogs so we set out to prove that athletes care as much about the nutrition for their dogs as they do for themselves through a series of storytelling films called “Fueled By:”.
In year one we put our focus on the Olympics and the special levels of care that elite athletes at the Olympic level have with nutrition.
In year two, we looked to the one person who has brought athletes and dogs together on a national stage to help us tell our stories: Kirk Herbstreit. He served as our red thread - not only telling his own story, but meeting with each of the other athletes as well.