Tylenol How We Family

Tylenol How We Family

To celebrate Mother's Day we decided to do something for Tylenol that most other brands aren't doing on that day; talk to mothers.

We found out that it's not about who you love, it's how you love.


We didn’t just talk to moms, we talked to families.

After our launch on Mother’s Day, we launched the brand on Twitter. We started to talking to all families of all kinds.