McDonald's Happy Meal 40th Anniversary
Happy Meal 40th Anniversary
The Happy Meal. Turning 40.
Which can only mean one thing: all of your favorite toys from the past four decades are coming back from the past.
So we created the Surprise Happy Meal - a special Happy Meal that included the most popular toys from years past and launched it, globally.
CW: Ananta Prayitno
Tease asset for The Surprise Happy Meal
The most iconic Happy Meal toys of all time coming together in one Happy Meal could only get here one way: time travel through the decades.
Once the full toy lineup was revealed we let people know that the toys are back and exactly where and how they could get their hands on them.
The Surprise Happy Meal
We used research and social media chatter to determine the most popular Happy Meal toys from the past four decades and then brought them all back for The Surprise Happy Meal.
We created special social animated snippets for some of the toys; truly bringing them to life.
The Surprise Happy Meal was a hit. Tapping into nostalgia and brand love we excited consumers around to globe to go buy a Happy Meal.
