Hi.
I’m a creative director with a passion for earned ideas that get people talking.
I’m a creative director with a passion for earned ideas that get people talking.
Peanut allergies are preventable, but so many new parents don’t know this. We created Little Peanut on behalf of the National Peanut Board to help spread the information and steps for preventing peanut allergies.
We started by introducing Little Peanut and his mission to the world with a fully animated 3D video.
Meet Little Peanut
Little Peanut Plushie
We turned Little Peanut into an adorable plushie that we could give out to parents and pediatricians.
Our content and plushie (via a custom QR code on the tag) all drove back to a new site on the National Peanut Board’s website that used Little Peanut to help parents and physicians navigate the guidance in a simple way.
We made Little Peanut the face and voice of allergy prevention, building a foundation for a campaign that will last for years and improve the lives of millions along the way.
