McDonald's coming out with a new menu item isn't anything exciting or worth talking about – usually.
So, to promote their limited time Sirloin Third Pound Burgers we needed to do something big. That something was a someone. And that someone was the Hot* Hamburglar.
CW: Ananta Prayitno
CD: Mitch Delaplane, Heather Barnes
*Opinions may differ
Hamburglar Teaser Video 1
Hamburglar Teaser Video 2
Hamburglar Program Overview
Hamburglar Snapchat Integration