Hi.

I’m a creative director with a passion for earned ideas that get people talking.

MTN DEW Label Motel

Mountain Dew wanted to launch their new Label Series of products to millennials. They are the “boldly refined” side of Mountain Dew with unique flavors.

To launch the Label Series, we took over a roadside motel, and boldly refined the whole thing turning it into the Label Motel full of unique experiences.

CW: Ananta Prayitno

The Label Motel

The Label Motel

Turning a roadside motel into a must-stay destination took a lot of work both in-room and out.

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